AI-Powered UX Research
How to use AI to accelerate your UX research process — from interview synthesis to persona generation to insight discovery.
UX research is one of the areas where AI can have the biggest impact on a designer's workflow. Not by replacing the researcher, but by amplifying their ability to process and synthesize information.
Interview synthesis: Record your user interviews, transcribe them with tools like Otter.ai, then feed the transcripts into Claude or ChatGPT. Ask it to identify themes, pain points, and opportunities. You'll get a first pass in minutes that would have taken hours.
Persona generation: After collecting enough research data, AI can help you draft persona documents that capture behavioral patterns, goals, and frustrations. You bring the empathy and judgment — AI brings the speed.
Competitive analysis: Use Perplexity to rapidly survey competitor features, pricing, and positioning. Feed the results into Claude for a structured comparison matrix.
The human element remains essential: AI can't conduct interviews, build rapport with users, or make the judgment calls about what matters most. But it can free up your time so you spend more time doing those uniquely human activities.